Invitation to “joining the underground” - an advocacy update

Tuesday, 14 March 2017

A key part of discussions at the February strategy workshop was the importance of advocacy and communications to the Institute’s vision and mission: “to accelerate the deployment of carbon capture and storage as a vital technology to tackle climate change and provide energy security.”

The question is: how do we fulfil that ambition?

Being more disruptive is one approach that has been endorsed.

Being creative and contemporary is essential to communicating a technology which is literally unseen (our best work happens largely underground) so we have begun development of a suite of visual collateral aimed at inviting closer scrutiny and inspiring debate.

The first of a series of digital posters, “Join the Underground”, was launched this month. 

The poster has its genesis in an address which Senior Storage Adviser, Dr Chris Consoli, delivered at last year’s International Conference on Greenhouse Gas Control Technologies (GGCT) in Lausanne.

Dr Consoli informed the audience that global carbon capture storage resources exceed what we need to meet climate change targets – hence the strapline: “the answer to climate change is right beneath our feet”.

Increasing visibility through a more marketing-led campaign style will continue through the year.

This campaign will address myths and misconceptions as well as underscore key messages which are integral to the CCS story.

The campaign was launched to coincide with a keynote address given by Global CCS Institute Executive Adviser, Europe, John Scowcroft, to the “ CO2 Summit on the Slopes” in Innsbruck, Austria.

John told the audience of CO2 experts that the world is sitting on more CO2 storage capacity than it knows what to do with.

“Our organisation has assessed the subsurface of our Earth and we know for a fact that storage resources exceed what we need to safely store CO2 below ground.

“While the world is rushing around looking at how we are going to meet critical climate change targets, the answer is literally right beneath our feet.”

The IEA has predicted that approximately 90 billion tonnes of storage capacity is needed if CCS is to meet its targeted 12 per cent share of Paris emissions reductions.

“When you consider that North America alone has an estimated 8,000 gigatonnes of storage capacity, you start to realise how quickly these goals can be realized if CCS is fully deployed.”